Brand guidelines · usage rules

Logo usage rules

How to place, colour and credit the Jack on the Box logo so it stays recognisable — online, in video and in print.

Download all logos (ZIP) All logo versions

01 · Placement

How the logo stays recognisable

Clear space

2 × corner2×

Keep an empty margin of at least two corner-mark widths around the logo — about a quarter of the logo width. The badge already has its margin inside the circle.

Minimum size

primary · 80 px · 20 mm

badge · 40 px · 12 mm

Below this size ON THE becomes unreadable.

What not to do

Don’t stretch or squash.

Don’t recolour — the logo colours are fixed.

Don’t place the primary logo on yellow.

Don’t place the badge on violet — use the negative logo.

Don’t rotate.

Don’t add shadows or outlines.

Don’t rearrange the lines into one row and don’t re-typeset the logo with a font — always use the supplied files.

02 · Colours

Two palettes that don’t mix

Logo colours

Fixed, used only in the logo and as a solid background under the negative logo.

Logo violet#37035ERGB 55 · 3 · 94CMYK 41 · 97 · 0 · 63

Logo yellow#FFCC00RGB 255 · 204 · 0CMYK 0 · 20 · 100 · 0

Logo grey#747474RGB 116 · 116 · 116CMYK 0 · 0 · 0 · 55

Black#000000RGB 0 · 0 · 0CMYK 0 · 0 · 0 · 100

Digital palette

For the website, media kit, reports, proposals and graphics.

Violet#5B2EE5RGB 91 · 46 · 229

Deep violet#241247RGB 36 · 18 · 71

Gold#FFC530RGB 255 · 197 · 48

Ink#1B1130RGB 27 · 17 · 48

Background#FBFAF7RGB 251 · 250 · 247

Light violet#F3EFFBRGB 243 · 239 · 251

CMYK values are approximations — confirm them with your printer before printing.

03 · Fonts

Three fonts, clear roles

All three are free Google Fonts. The logo is in none of them — it is a drawing.

Sora

Same person. 10 years later.

Headlines, numbers, buttons · 700 and 800

Google Fonts ↗

Manrope

Not an overnight influencer. A partner who keeps his word.

Body text and menu · 400 to 700

Google Fonts ↗

JetBrains Mono

24.7M VIEWS · 2016–2026

Labels, sources, figures in tables

Google Fonts ↗

04 · Name and profiles

How to credit us

Name: Written Jack on the Box — “on the” in lower case. Not JackOnTheBox, Jack On The Box or JOTB.
First mention: Jack on the Box (Jaka Krčovnik).
Profiles: YouTube @JackontheBox · Instagram @jackontheboxslo · TikTok @jackonthebox
Paid posts: Always labelled as a paid partnership (#ad, Paid Partnership).

Need another format?

For the logo in another format, for print or for questions about usage, write to info@jackonthebox.si.

Write to us Download logos