Brand guidelines · for agencies, media and partners

Logo and brand identity

Official Jack on the Box logos and short usage rules — for posts, sponsor materials, reports and print.

Download all logos (ZIP) Original 2017 (PDF)

SVG and PNG · 0.6 MB

Logo · 6 versions

Six versions, one brand

The logo is a 2017 drawing: JACK, the corner mark and ON THE BOX in three lines. Pick the version that suits the background. SVG is vector for print and any size; PNG has a transparent background and is 2000 px high.

Primary

Default choice on white or light backgrounds.

SVG PNG

Badge

Profile pictures, avatars, video watermark, stickers.

SVG PNG

Negative

On dark violet, dark backgrounds and calm dark photos.

SVG PNG

White

On photos and coloured backgrounds where yellow lacks contrast.

SVG PNG

Monochrome

Black-and-white print, stamps and documents without colour.

SVG PNG

Black badge

Single-colour badge applications: engraving, one-colour print.

SVG PNG

Logo usage rules

Clear space, minimum size, what not to do, colours, fonts and how to credit us.

Read the rules Download logos