European Commission
An institutional topic — old phones and e-waste — delivered in my style without losing the channel’s tone.
Media kit · For agencies and brands
Work with me!
The same audience has been watching me for ten years — today on the TV in their living room, with a job and a budget of their own. Three active platforms, 52 brands and everything an agency needs to decide: reach, formats with specifications, terms and process. A written offer within 48 hours — most campaigns run through agencies, with one contact from brief to report.
Reach that shows
Not just followers — real organic reach
24.7 million views (YouTube 15.9M + TikTok 8.8M) with no paid promotion: 50 videos passed 100,000 views and 160 passed 50,000. Below are the numbers you can plan a campaign with.
10–20,000
Views per new YouTube video
The 12-month median is 13,600 views, the average view lasts 5.3 minutes, and YouTube serves each video about 185,000 times. These are planning numbers — not the hits.
50 VIDEOS
Above 100,000 views
Not a one-off: 50 different posts passed 100,000 views and two TikToks passed 700,000. The content travels far beyond the follower base.
75 %
Of watch time from non-subscribers
Three quarters of YouTube views come from people who are not subscribed — organic reach the algorithm adds to every video, including yours.
Selected work · paid collaborations
What it looks like when a brand joins the story
Three executions in three formats: a dedicated video for an institution, an event and classic television. Videos play on click.
Meet & Greet — two full halls
An audience that shows up in person — the format for openings and experiential marketing.
Večer — TV commercial
The face of a media house’s national TV commercial in the channel’s first year — proven off-line as well.
Formats & specifications
Clear deliverables, no grey areas
Every format has a defined scope, technical parameters and purpose. We combine them around the campaign goal — from a single integration to a long-term partnership.
| Format | What is included | Specifications | Best for |
|---|---|---|---|
| YouTube integration | A natural placement inside a regular vlog: mention, product demo, personal experience. | 60–120 s in the video · link in description · pinned comment · 1 round of copy alignment | awareness, product explanation10–20k views |
| Dedicated YouTube video | A whole video built around the brand, product or campaign — concept from your brief, in my style. | 8–15 min · link + pinned comment · 2 rounds of revisions · stays up 12 months | launches, larger campaigns10–20k views |
| TikTok / Reels video | Short vertical content in a trending format, with a clear brand message. | 30–60 s · @mentions, #hashtags, affiliate code · disclosure · 1 round of revisions | reach, younger segment, viralityReel ≈ 17,400 views |
| Instagram story set | A sequence of stories with personal experience and a direct call to action. | 3–5 stories · link sticker · 24 h + highlight 30 days · poll/questions on request | promotions, discounts, eventsinstant response |
| Instagram post / carousel | A permanent post on the profile with a photo or carousel and copy. | 1 post (up to 10 slides) · brand tag · disclosure · stays up 12 months | lasting presence, cataloguecommunity |
| Event / Meet & Greet | Personal presence at a brand event with content before, during and after. | 2–3 h on site · story coverage · 1 recap (video or post) | experiential marketing, openings2 full halls in 2018 |
| Campaign bundle | YouTube + TikTok/Reels + stories — one story, the whole funnel covered. | built around your goal · aligned posting calendar · one joint report | launches, seasonal campaignsrecommended |
| Long-term partnership | Regular brand presence across a season or a year — an ambassadorship with content on all three platforms. | jointly planned content calendar · priority on new formats · joint report after each cycle | continuity, ambassadorshipby agreement |
Pricing depends on scope, usage rights and exclusivity — you receive a written offer with a price within 48 hours. Indicative rate cards are available on request. Planning numbers are based on organic views of posts from the last 12 months.
Terms & reporting
Standard terms — no surprises
What applies to every collaboration and is always written into the offer. Deviations are agreed up front, not after publication.
Usage rights
The client may use and adapt the content for 12 months on its own channels and website. Paid digital advertising or an extension is agreed separately and written into the offer.
Exclusivity
By category (e.g. phones, beverages, cars) for the campaign period. Before confirming I check for conflicts with existing agreements. An extension is a separate agreement — no silent roll-overs.
Disclosure & compliance
Every paid post is clearly labelled (#ad, Paid Partnership, platform label) in line with Slovenian law and YouTube, TikTok and Meta rules. No exceptions.
Revisions & permanence
Up to two rounds of revisions before publication. Published content is not deleted or changed for 12 months. The client approves PR pieces that mention the collaboration.
Reporting
A first report 7 days after publication and a final one after 30 days: views, impressions, CTR, average watch time, retention, link clicks, comments and response — with analytics screenshots.
Timeline
Offer within 48 h · concept in 3–5 days · production 7–14 days · publication on the agreed date. Booking 3–4 weeks ahead; faster turnarounds by agreement.
How it works
From brief to report in four steps
A clear, predictable process — no surprises, with a written agreement and a report after publication.
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01
Brief
Send a short description of the campaign — goal, platform, rough timing, budget. You get a reply with a proposal within 48 hours.
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02
Offer & agreement
A written offer with scope, deadlines, usage rights, exclusivity and price. Once aligned, we confirm the publication date.
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03
Concept & production
I receive the brief, prepare the concept in 3–5 days; production takes 7–14 days. Up to two rounds of revisions before publication — at no extra cost.
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04
Publication & report
Published on the agreed date with all tags and disclosure. First report 7 days after publication, final after 30 — with reach, response and analytics screenshots.
Brand fit
Where I naturally fit a brand
Categories I talk about from my own life, not from a script — and where past collaborations have already proven to work.
Cars & mobility
An active driver, often on the road — fuel, motoring, travel.
Home & couple content
A shared household with Anja, who is also active on TikTok — home, lifestyle, everyday shopping.
Young consumer (Gen Z)
Technology, gaming, fashion, food — from my own experience and my own budget.
Food & beverage
Barcaffè, Donut Fabrika, SPAR, Smoki — F&B content performs very well with my audience.
Travel & experiences
From London to New York — travel vlogs have been part of the channel from the start.
Off-line too
A national TV commercial (2017), billboards for the national HPV campaign (2019), a European Commission campaign (2026) — serious and institutional topics as well.
For the media planner
Numbers & audience →
24.7M views, 46,700 viewers a month, an audience aged 25–44, three platforms with three audiences, proof by category — all dated and verifiable.
For the decision-makerReferences →
52 brands, case examples from a TV commercial to the European Commission, and why working with me is not a risk.
Send a brief — you get an offer within 48 hours.
Goal, platform, rough timing and budget — a few sentences are enough.